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Little black book how to#
Little black book movie#
Little black book archive#

What indicates an opportunity for innovation? A. Look at the market through you real boss’s eyes and understand their problems that need solving How do I spot opportunities for innovation? A. Start before you need to by watching for early warning signs, because the urgency of innovation and the ability to innovate are inversely related.

Experimenting: Trying new things and going to new placesĪnd finally Four Steps of Successful Innovation are described.Observing: Watching the world for surprising stimuli.Networking: Interacting with people who think and do differently.Questioning: What If type though experiments.The Hollywood pitch is simple, fun and smart – and we agree, is a great innovation tool.įour core behaviours are identified as key to successful innovation Where “X” is an existing named success, the preposition is “for”, “in”, “with” etc, and “Y” is a new context or target. Innovation is imitation with a twist take a success and mutate it into your category with a simple formula:

Little black book movie#

The Hollywood Pitch for the movie “Speed” was “It’s Die Hard on a Bus”, Alien: It’s Jaws in Space, Avatar: It’s Pocahontas on an alien planet. Is there a similar problem that has already been solved in another category that you could use? Hollywood uses associational thinking to come up with and pitch new movie concepts. And of the best ways of for solution searching is “ associational thinking“.Īssociational thinking involves thinking about problems by association. The overall message is deceptively simply the secret to innovation success is to identify unsatisfactorily solved problems, and then come up with new and effective solutions. Disruptive Innovation (creating a new category) Transformational Innovation (introducing a breakthrough in performance in existing categories)Ĥ. Sustaining Innovation (incrementally improve excising products and services)ģ. Commercial Innovation (a better way to market and promote existing products)Ģ. Whilst most innovation defaults to product innovation, brands have four major innovation opportunities ġ. It’s a smart distillation of thought- leading innovation insights into digestible bite-sized chunks. The Little Black Book of Innovation demystifies innovation – defined as “ something different that has impact” for consumer brands into 28 straight-talking Q&As.

Publisher: Harvard Business Review Press.

Little black book how to#

The Little Black Book of Innovation: How it Works – How to do it.

The book has been digitised so that it can reach more women. To date, thousands of these books have been donated to public libraries, schools, health centres, media, civil society organisations, Thuthuzela Centres, churches and teachers. It is available at a cost to corporations who provide sponsorships and donations to women organisations and institutions. The Foundation has partnered with public and private institutions to ensure that women at all levels of society and in both rural and urban areas, are able to access the book easily. The Foundation is committed to providing women with reliable, relevant and accessible information so that they can make informed decisions in their everyday lives. In a country where women play a significant role in their communities and are often the decision-makers in their families, information is vital.

Little black book archive#

Since then it has evolved into an archive of useful and critical information – the Little Black Book is now a powerful resource guide curated by the Foundation for women across South Africa. It provides marginalised women, such as women who provide unpaid care, with information to enable them to make informed decisions, seek services, and guide them in emergencies. Launched in 2017, this guide features crucial information about health, education and economic empowerment, as well as social and legal know-how.